Irene Froehlich is the Senior Director of Corporate Communications and has responsibility for strategic external and internal brand messaging and social media strategies. Ms. Froehlich joined DrFirst in 2000, having earned a dual degree from the University of Illinois at Urbana-Champaign in Communications and Marketing, and Asian Studies. Initially serving as a Marketing Specialist, Ms. Froehlich has worn many hats, from; Director of Account Management, Director of Enterprise Sales, to Director of Marketing and PR. In these roles, Ms. Froehlich developed a broad expertise in understanding the needs of the various stakeholders in the healthcare industry. In addition to her work at DrFirst, Ms. Froehlich also gained valuable experience as the head of marketing for a world-renowned cosmetic dentist. Irene has played a major role as a pioneer in the healthcare industry by shaping the national reputation of DrFirst through the utilization of innovative techniques, cutting-edge marketing, and social media strategies.