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First Insight® and DrFirst® Deliver Certified “Two-Way” E-Prescribing Functionality to Ophthalmic Industry

August 23, 2010

Hillsboro, OR and Rockville, MD

Today, First Insight announced its new certified partnership with DrFirst, which provides comprehensive e-prescribing functionality to ophthalmic practices who use First Insight’s maximEyes SQL electronic health records (EHR) system. As a certified DrFirst partner, this two-way electronic prescribing interface within maximEyes SQL and maximEyes 11.0 fully meets the e-prescribing criterion that is required in the ARRA/HITECH Act Stage 1 core objectives.

The joint e-prescribing solution also complies with the 2010 regulatory requirements issued by CMS to qualify for Medicare Part-B e-prescribing incentives. Additionally, customers using the solution will eliminate illegible prescriptions, issue faster prescriptions, and experience dramatic reductions in calls and faxes between the medical office and the pharmacy.

With the integration of DrFirst’s Rcopia e-prescribing technology, maximEyes users can easily and securely submit electronic prescriptions to any retail or mail-order pharmacy while accessing comprehensive clinical information for each patient. Accessible patient information includes drug-drug and drug-allergy interaction checking, complete prescribing histories and drug formulary checks, which are required core objectives for meaningful use compliancy. Doctors and their staff members can access this SureScripts-RxHub Certified functionality from within the maximEyes desktop and all resulting prescribing data is instantly captured within the application.

“At DrFirst our goal is to always put the doctor first; therefore, we are very pleased to be partnered with maximEyes,” said G. Cameron Deemer, President of DrFirst. “This tight integration allows the physicians in the ophthalmic industry to qualify for government incentive payments such as PQRI, MIPPA and upcoming ARRA/HITECH ‘Meaningful Use’ within maximEyes’ user-friendly clinical workflow.”

“In partnering with an established e-prescribing leader such as DrFirst, First Insight continues its dedication to expand maximEyes functionalities and partner integrations while complying with government defined standards,” said Nitin Rai, president and CEO of First Insight. “We keep pushing the technology envelope further to stay ahead of customer demand and offer the best and most affordable electronic health records and practice management system possible.”

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