5 rollout strategies for secure text messaging

Strategies to ensure a successful rollout of a secure text messaging platform

300x250-2logoUsing a HIPAA-compliant, secure text messaging platform like Backline gives physicians, nurses and other members of a patient’s care team a powerful communication tool that enables care collaboration, real-time interaction and feedback, instant notification of critical test results and many other patient-centered tools that directly impact patient safety and care.

To leverage the full potential of your secure text messaging platform, and to see the immediate and measurable impact on staff productivity, care coordination efficiency and patient safety, your organization must have measures in place that support Wi-Fi coverage, early adoption, return on investment and widespread staff buy-in.

One important step: Develop an internal marketing and communications plan. Establish a clear path for rolling out the secure text messaging solution and encouraging adoption and use. Your internal plan should encourage awareness of the rollout, inform staff of training options, and clearly communicate the benefits of using secure text messaging in the healthcare setting. Creating newsletters, internal blog posts, email blasts and posters will help generate buzz and awareness.

Learn about Backline secure texting for healthcare

Here are additional steps that hospitals, physician practices, long-term care facilities, home health agencies and other organizations should take before deploying a HIPAA-compliant, encrypted text messaging tool:

  1. Complete a Wi-Fi assessment: Identify dead zones and remediate them prior to rollout of the secure text messaging solution. Poor Wi-Fi coverage will hinder adoption and use of your organization’s secure text messaging tool and will delay delivery of urgent messages, such as critical test results.
  2. Assemble a multidisciplinary implementation team: You team should include stakeholders from across your organization, including IT, security, HR, operations, clinical, compliance and legal departments. Each will bring a different perspective and different concerns to the initial planning phase.
  3. Perform a workflow analysis: Identify communication gaps and determine where having a secure communication tool could enhance the workflow.
  4. Establish clear policies governing the use of secure text messaging in your healthcare organization: Set guidelines for the type of information that should, and shouldn’t, be shared via secure text message; who should send and receive secure texts; whether you’ll allow use of personal devices (BYOD); and of course, one that prohibits unsecure texting of patient information.
  5. Identify and recruit early adopters: These super-users will adopt the new technology quickly and sing its praises to colleagues. Ask them to weigh in on your rollout. Their input and buy-in will help drive success during your larger rollout.

Learn about Backline secure texting for healthcare