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MCOs Use Financial Incentives, Partnerships To Boost MDs’ E-Prescribing Utilization

May 9, 2005

Medicare’s e-prescribing requirements likely will serve as an incentive for more insurers to launch programs, predicts Mike McClure, senior VP of sales and marketing at DrFirst. Insurers planning to offer Medicare Advantage drug plans or Prescription Drug Plans under Part D may regard an e-prescribing initiative for the commercial population as “part of the prep” he says. > Managed Care Week

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