Information we collect. We may collect Personal or Non-Personal Information from you. “Personal Information” refers to any information that specifically identifies you as an individual that you provide in connection with your use of any of our Sites. Personal Information may include but is not limited to your name, telephone number, email address, postal address, location and the name of your organization. “Non-Personal Information” is any information you provide to us that cannot be used to determine your identity. The types and amount of information collected for the features listed above will vary depending on the website and activity. The requested Personal Information may include: first and last name, email address, home address (including city and state), telephone number (work or home), and (for those purchasing products online) credit card information. For some activities, you may be asked to create a username and/or password and/or to provide additional, demographic information, including: (i) your age or date of birth, (ii) gender, (iii) frequency of use, purchase, and consumption of certain DrFirst products and/or other similar products, (iv) facts about your business, and/or, (v) other information relevant to the DrFirst product you’ve purchased or the specific Site which you are visiting.
You may disable these cookies by adjusting your browser preferences. Please note, however, that certain features of the Site may not function if you choose to reject all cookies.
How we use information collected. We use information collected or obtained when you use our Sites, including Personal Information for the purposes set out below:
Cookies help websites remember visitors when they return to the site. For example, a cookie can help a website remember that you’ve already registered, so you don’t have to sign in again each time you visit. Essentially, cookies are used to customize websites based on the content you view and the preferences you have indicated.
You may remove any cookies as described above or “opt out” of receiving advertisements or other cookies by using services such as those provided by the Digital Advertising Alliance or Network Advertising Initiative. You may find more information about their members and the “opt out” process by going to their websites at www.aboutads.info/choices or www.networkadvertising.org.
IP Addresses. We may keep track of Internet Protocol (IP) addresses to (among other things): (i) troubleshoot technical concerns, (ii) maintain website safety and security, (iii) restrict access to our Sites to certain users, and, (iv) better understand how our Sites are utilized. An IP address is a number that is used by computers on the network to identify your computer every time you log on to the Internet.
Log Files. We (or a vendor on our behalf) may collect information in the form of logs – files that record website activity and gather statistics about web users’ browsing habits. These entries are generated anonymously, and help us gather (among other things) (i) a user’s browser type and operating system, (ii) information about a user’s session (such as the URL they came from, the date and time they visited our Site, and which pages they’ve viewed on our site and for how long), and, (iii) other similar navigational or click-stream data. We also use information captured in log file for our internal marketing and demographic studies, so we can constantly improve and customize the online services we provide you. Log files are used internally only, and are not associated with any particular user.
Web Beacons. We may use web beacons (or clear GIFs) on our websites or include them in the e-mail messages we send you. Web beacons (also known as “web bugs”) are small strings of code that provide a method of delivering a graphic image on a web page or in an email message for the purpose of transferring data back to us. The information collected via web beacons may include some of the information described in the IP Address section directly above, as well as information about how a user responds to an email campaign from XXXX (e.g., the time the email is opened, where does the user link to from the email, etc.). We use web beacon information for a variety of purposes, including but not limited to, site traffic reporting, unique visitor counts, advertising and email auditing and reporting, and personalization.
Newsletters and Communication. If you provide us your email address and/or mailing address (whether as part of our general website registration or for a specific newsletter or communication), the contact information you provide will be used to send you the specific newsletter, communication, or literature requested. In addition, you may receive communications introducing you to other DrFirst brands or websites. These materials may come in the form of regular mail or email, depending on the site you register on and the information you provide during registration.
Sweepstakes, Contests, and Promotions.
To enter an online sweepstakes, contest, or other promotion (collectively, “Promotions”), you may be required to first register on a DrFirst website. The information collected as part of a Promotion is used to determine your eligibility, notify you whether you are a winner, and/or fulfill and deliver prizes. If you are a winner, certain information about you (such as your name and picture) may get posted to the website. For more information about DrFirst Promotions, please see the official rules or details posted with the specific Promotion.
Business Interests. We may combine (aggregate) your Non-Personal information with other consumers’ information or other publicly available information to help us satisfy our legitimate business interests, such as performing trend analysis or market studies; identify consumer preferences or interests; set prices; perform billing functions; establish credit; or comply with government regulations. We may also share anonymized data, such as statistical or demographic information in aggregate form, with third parties for research or marketing purposes. However, this anonymized data will not contain your individually identifiable Personal Information.
Disclosure of Information to Third Parties. We disclose your Personal Information to our service providers that we engage to provide certain services, such as hosting and maintenance, data storage, customer management and disaster recovery. We expect our service providers to use reasonable measures in order to protect your privacy and Personal Information from unauthorized access.
We also reserve the right to make your Personal Information available:
California privacy rights. If you are a resident of the State of California, under the California Civil Code, you have the right to request information on how to exercise your disclosure choice options from companies conducting business in California. To request such information, contact us via postal mail, at:
9420 Key West Ave, Suite 101
Rockville, MD 20850
Attn: Legal Department – California Privacy Rights
All requests sent via postal mail must be labeled “California Privacy Rights” on the envelope or post card and clearly stated on the actual request. For all requests, please include your name, street address (if you would like a response via postal mail), city, state, and zip code. We will not accept requests via email, telephone or fax. We are not responsible for notices that are not labeled or sent properly, or do not have complete information.
How We Respond to Browser “Do Not Track” Signals. Some web browsers incorporate a “Do Not Track” feature that signals to websites that you visit that you do not want to have your online activity tracked. How browsers communicate the Do Not Track signal is not yet uniform. For this reason, the Services are not set up to interpret or respond to Do Not Track signals.
Children’s Online Privacy Protection Act (COPPA). Our Services are not directed to children under the age of 13. We do not knowingly collect Personal Information on our Web sites directly from children and will destroy such information if we become aware that a child has disclosed such information to us without proper parental consent. It is DrFirst’s policy not to knowingly solicit or permit children under the age of 13 to provide their Personal Information for any purpose.
Please direct any questions or concerns to:
9420 Key West Ave, Suite 101
Rockville, MD 20850
Revision Date: 6/26/2014